When considering which motorcycles dominate global roads and hearts, it’s essential to understand which manufacturers lead the industry in both performance and financial prowess. These brands are not just building two-wheelers — they’re shaping global commuting and recreational standards. You will find engineering excellence, massive revenue outputs, and exceptional market performance in each of them. What follows is a curated list of the top ten motorcycle brands globally, with up-to-date 2024–2025 statistics across sales, market share, flagship models, and more. These players consistently set benchmarks in manufacturing, innovation, and consumer loyalty — helping shape the future of mobility on two wheels.
Top 10 Motorcycle Brands in the World
Here is a list of the top ten motorcycle brands in the world:
1. Honda
Honda consistently ranks as the global market leader in motorcycle manufacturing. In fiscal year 2024, Honda Motor Company reported a revenue of $125.78 billion across all operations, with motorcycle sales alone accounting for over 20.5 million units globally, as per CompaniesMarketCap. Asia remains its strongest market, especially India, Indonesia, and Vietnam. The brand continues to dominate through scale, affordability, and reliability, making it the go-to choice for both new and experienced riders.
If you follow the brand’s product line, you’ll notice models like the Honda CB500X, Africa Twin, and Rebel 1100 are performing particularly well across North America and Europe. Honda’s integration of electronic rider aids and continued investment into electric mobility (e.g., EM1 e:) positions it well for future growth. In Q1 2025, Honda announced a $3.4 billion investment in electric two-wheel development by 2030, solidifying its leadership ambitions in this space.
2. Yamaha Motor Company
Yamaha has a reputation for crafting performance-rich motorcycles across all classes. As of Q1 2024, Yamaha Motor Co. reported motorcycle net sales of 4.9 million units, with a major chunk driven by strong returns from India, Indonesia, and the Philippines. Their market strength is backed by both volume and brand prestige, particularly in the sport and touring categories. Yamaha also saw a 6.3% YoY increase in global sales units, according to their 2024 financial summary.
Yamaha’s flagship models like the MT-07, YZF-R1, and Ténéré 700 continue to perform well globally, with strong adoption across the European Union and North America. The company is making notable strides in electric mobility, launching the E01 electric scooter pilot programs in Japan and Europe. Additionally, Yamaha has committed over ¥100 billion to EV development by 2030 to meet future emissions standards and consumer demand.
3. Harley-Davidson
Harley-Davidson maintains its premium image through a blend of heritage and innovation. In fiscal year 2024, Harley-Davidson reported $5.3 billion in revenue, with 48% of its income derived from North America, according to Statista. While its market is mature, Harley still controls a large share of the heavyweight motorcycle category in the United States. Their focus remains on building brand loyalty and launching mid-weight cruisers with a contemporary edge.
The Pan America 1250 and Nightster are two examples of newer launches that have shown promising sales, especially in international markets. You’ll also see increasing traction with Harley-Davidson’s LiveWire electric sub-brand, which recently entered direct listing on the NYSE. In Q1 2025, LiveWire posted a 21% growth in EV unit deliveries compared to the same quarter in 2024, indicating Harley’s commitment to future-facing tech while staying true to its classic image.
4. BMW Motorrad
BMW Motorrad is known for its precision-engineered motorcycles and consistent financial growth. In 2024, BMW Motorrad achieved sales of 209,066 motorcycles globally, marking a 3.1% increase from the prior year, according to their official release. Western Europe, especially Germany, France, and Italy, continues to be a stronghold for the brand. BMW’s focus on performance, rider safety, and touring comfort makes it the preferred choice for many long-distance and premium-class riders.
Models such as the BMW R 1250 GS, F 900 XR, and S 1000 RR top the charts for global demand. Additionally, BMW's CE 04 electric scooter saw a 44% YoY growth in unit sales in 2024, confirming consumer interest in electrified urban commuting. BMW also announced investments to expand its EV motorcycle production by 2027, reinforcing its commitment to clean energy adoption across its fleet.
5. Ducati
Ducati maintains its status as a performance powerhouse, particularly in the premium sport motorcycle segment. In 2024, Ducati recorded a record 58,224 motorcycles delivered globally, representing a 4% increase year-over-year, as per their 2024 sales report. Italy, the United States, and Germany remain its top markets. The brand’s focus on high-performance engineering and motorsport pedigree drives its strong consumer demand.
Flagships such as the Panigale V4, Multistrada V4, and DesertX continue to define its product lineup. Ducati also took its innovation further with the 2025 unveiling of the V21L MotoE electric prototype for racing circuits. Its parent company, Audi (via Volkswagen Group), announced continued funding for Ducati’s electrification goals, with an initial €60 million allocated to R&D for sustainable propulsion technology.
6. Suzuki
You can count Suzuki among the highest volume motorcycle producers, with a strong foundation in both commuter and sport bike categories. In fiscal year 2024, Suzuki reported $26.7 billion USD in total revenue, with motorcycles accounting for a steady 8% of total global net sales. Southeast Asia, India, and Japan form the backbone of Suzuki’s volume sales, while the GSX-R sport line continues to perform internationally.
Key models like the Suzuki V-Strom 800DE, GSX-S1000GT, and Gixxer SF 250 have found firm footing in global markets. In 2025, Suzuki also expanded its hybrid tech program, launching the Burgman Street EX Hybrid across multiple Asian countries. The brand has announced it will allocate billions towards green mobility R&D through 2030, focusing on low-emission ICEs and EV motorcycles to meet tightening global emissions standards.
7. Kawasaki
Pay close attention to Kawasaki’s strategic shift toward premium performance and electric propulsion. In fiscal 2024, Kawasaki Heavy Industries reported $12.3 billion USD in consolidated sales, with the motorcycle & engine division contributing over $2.7 billion USD. Kawasaki’s influence remains strong in Europe, Southeast Asia, and North America, where its Ninja series holds top ranks.
Models like the Z900RS, Versys 1000 SE, and Ninja H2 continue to demonstrate product dominance. In early 2025, Kawasaki launched two all-electric motorcycles — Ninja e-1 and Z e-1 — with public deliveries underway in Japan and Europe. The company committed to making all major models either electric or hybrid by 2035, aligning its roadmap with long-term emissions regulations and global transport shifts.
8. KTM
KTM outperforms most European rivals in both volume and off-road specialty. Parent company Pierer Mobility reported 375,452 motorcycles sold globally in 2024, marking a 7% increase from 2023. KTM continues to lead the global off-road and enduro categories, maintaining strong market share in Europe and rapid growth in Latin America and India.
Top-performing models include the 390 Duke, 1290 Super Adventure R, and EXC-F series. In early 2025, KTM expanded production at its Indian partner Bajaj’s plant to meet surging demand in Southeast Asia. KTM made a consolidated revenue of EUR 1.9 billion in 2024, and its electric off-road bike, the Freeride E-XC, is gaining interest among younger and urban riders. It’s one of the top 10 motorcycle brands in 2025.
9. Royal Enfield
You can observe Royal Enfield's dominance in the mid-size segment (250cc–750cc) with consistent year-over-year growth. In FY2024, the company sold over 846,000 motorcycles globally. Royal Enfield controls over 27% of India’s motorcycle market in the mid-range category, with increasing exports to the UK, Latin America, and Southeast Asia. Their strategy centers on affordable retro-style bikes paired with robust engineering.
Key models like the Hunter 350, Super Meteor 650, and Classic 350 have drawn interest across demographics. In 2025, Royal Enfield launched a fully electric concept called the Himalayan Electric, aimed at long-range eco-touring. The company committed roughly $120 million for electric vehicle development through 2027 to meet regulatory goals and customer demand shifts.
10. Bajaj Auto
You’ll recognize Bajaj Auto as one of the world’s top motorcycle exporters. As of March 2024, Bajaj reported FY revenue of $5.37 billion USD, with exports accounting for 42% of total volumes, based on MotorcyclesData 2025 report. Bajaj ranks third globally in motorcycle production and maintains leading market positions in Africa, South Asia, and Latin America through brands like Pulsar, Dominar, and Boxer.
Their portfolio features performance commuters and sports models such as the Pulsar N250, Dominar 400, and CT100. Bajaj is also a key player in electric two-wheelers through its Chetak EV line. In 2025, Bajaj partnered with Yulu to expand shared electric mobility solutions and committed $600 million toward electric vehicle infrastructure by 2027.
Conclusion
We have just reviewed the leading motorcycle brands that dominate global roads, racetracks, and innovation pipelines. These ten manufacturers shape how billions commute, travel, and express individuality through two-wheeled machines. Whether it's Honda's massive production output, Harley-Davidson’s enduring American legacy, or KTM’s technical off-road superiority, each brings unique strength and strategy. You will notice increasing investments across the board in electrification, safety tech, and global expansion. As consumer demand evolves in 2025 and beyond, these top 10 motorcycle brands are preparing to lead both traditional combustion and electric transitions with calculated precision — ensuring relevance, performance, and rider engagement stay at the forefront.
