Top Brazilian Clothing Brands in the World

Brazil's fashion industry has experienced remarkable growth, with the country's apparel market projected to reach USD 34.33 billion in 2025, showing a 3.23% annual growth rate. The Brazilian textile and apparel sector generates BRL 190 billion in revenue, making it the second-largest employer in the manufacturing industry with 1.34 million direct employees. Brazilian fashion brands have gained international recognition for their unique blend of vibrant culture, sustainable practices, and innovative designs that reflect the country's rich heritage and modern sophistication.

Top Brazilian Clothing Brands in the World

From globally recognized footwear giants to emerging sustainable fashion pioneers, Brazilian clothing brands worldwide continue to represent a perfect fusion of traditional craftsmanship and contemporary style. These brands showcase the best of Brazilian fashion, from affordable Brazilian clothing brands to luxury labels that compete on international runways. Here are the top Brazilian clothing brands in the world:

Havaianas

Havaianas stands as Brazil's most iconic global fashion export, with the brand entering the Top 50 most valuable Brazilian brands at No. 35 with a brand value of $711 million in 2024. Founded in 1962 by Scotsman Robert Fraser, the brand revolutionized footwear by creating flip-flops inspired by Japanese zori slippers. The company sells its products in more than 130 countries worldwide, transforming a simple rubber sandal into a global fashion statement.

The brand has expanded far beyond its original flip-flop offerings to include a wide range of casual footwear and apparel that embodies Brazilian beach culture. Havaianas' manufacturing processes prioritize quality and durability, with their laid-back style, vibrant colors, and comfortable designs making them a household name worldwide. 

Farm Rio

Farm Rio has established itself as a Brazilian fashion powerhouse, with the brand operating over 100 brick-and-mortar stores and 2,000-plus points of distribution in Brazil alone. Co-founded 27 years ago by designer Kátia Barros and business administrator Marcello Bastos, the company strategically rebranded as Farm Rio to appeal to international audiences. The brand launched its highly anticipated Spring/Summer 2024 Collection with 65 distinct prints, showcasing vivid hues, tropical motifs, and their signature artisanal flair.

The brand has gained international recognition through strategic partnerships, including a decade-long collaboration with Adidas that began in 2014. Farm Rio's 2024 collection introduced groundbreaking expansions, including their first-ever menswear capsule and inaugural children's line, demonstrating their commitment to diversifying their market reach. Their vibrant designs celebrate Brazilian culture while appealing to global fashion-conscious consumers seeking colorful, joy-filled clothing.

Osklen

Osklen represents the pinnacle of modern Brazilian luxury fashion, founded in Rio de Janeiro in 1989 and recognized as one of Brazil's biggest luxury brands. The brand has garnered international acclaim for its sustainable and contemporary clothing lines, incorporating organic materials, recycled fabrics, and fair-trade production processes. Osklen's designs reflect Brazil's cultural heritage by blending modern aesthetics with indigenous art forms and traditional craftsmanship.

The brand has successfully positioned itself in the global luxury market by capturing Brazil's laid-back beach culture with avant-garde elegance. From swimwear to ready-to-wear collections, Osklen's commitment to sustainability and innovative design continues to attract an international audience. The brand prides itself on its concept of harmonization of contrasts, where urban, natural, technological, and organic elements form inspiration for their collections.

Colcci

Colcci has established itself as a leading Brazilian clothing manufacturer, renowned for its high-quality garments and innovative designs that cater to a youthful, trendy audience. Founded in 1986 in Brusque, Santa Catarina, the company operates in 31 countries with 1,650 label stores and 20 franchise stores worldwide. The brand's collections feature innovative silhouettes, bold prints, and an emphasis on denim, with supermodel Gisele Bündchen serving as their main female promotional model since 2005.

The brand's streetwear clothing targets young people and is heavily influenced by hip-hop culture, while designers also draw inspiration from Mexican folk art, religious and historic images, and literature. Colcci entered the US market through a distribution partnership with Macy's and expanded to the United Kingdom in 2009. In 2021, the brand showcased its versatility by launching a Coca-Cola collection featuring Coca-Cola-branded clothes.

Renner

Lojas Renner stands as Brazil's largest fashion retailer, operating approximately 600 stores throughout the country and maintaining a presence in main shopping malls across São Paulo. Founded in the 1960s in Porto Alegre, Rio Grande do Sul, the company was the first Brazilian corporation with 100 percent of shares traded on the Stock Exchange. The retailer focuses on providing high-quality products and services at competitive prices while seeking responsible and sustainable fashion practices.

The company offers a wide variety of women's, men's, and children's clothing, footwear, and perfumery, making it a one-stop destination for Brazilian fashion brands affordable options. Renner's commitment to sustainable fashion aligns with growing consumer demand for environmentally conscious clothing choices. The brand's extensive retail network and competitive pricing strategy have solidified its position as the leading fashion retailer in Brazil.

Hering

Companhia Hering represents one of Brazil's oldest and most respected clothing companies, founded by German brothers Bruno and Hermann Hering in 1880 in Blumenau, Santa Catarina. The company operates as the leading clothing textile company in Latin America with 805 stores and exports its products worldwide to Brazil, Bolivia, Chile, Paraguay, Uruguay, and Venezuela. Hering's main brand operates 617 stores and is known for its casual daytime style that appeals to Brazilian consumers.

The company's brand portfolio includes Hering Kids with 109 stores, PUC with 56 stores for children's colorful and sophisticated clothing, and Dzarm with 3 stores specializing in streetwear and accessories. Hering serves as the major employer in Blumenau city (excluding public service jobs) and continues to be one of the oldest Brazilian companies still in active operation. The brand's longevity and market presence demonstrate its ability to adapt to changing fashion trends while maintaining its core identity.

Melissa

Melissa has conquered the global footwear market with its innovative plastic shoe designs and commitment to sustainable development since its founding in 1979 by brothers Pedro and Alexandre Grendene. The Brazilian brand has forged partnerships with renowned designers including Vivienne Westwood, Jason Wu, Karl Lagerfeld, Jean-Paul Gaultier, and the Campana Brothers. Melissa shoes are manufactured using Melflex, a hypoallergenic, recyclable, and flexible PVC material that prioritizes both comfort and environmental responsibility.

The brand has established a strong international presence, selling in more than 70 countries and producing over 32 million pairs in the last decade alone. Melissa was one of the first brands worldwide to create collaborative collections, starting with their iconic 1983 collaboration with Jean-Paul Gaultier. The brand's commitment to sustainability and innovative design has made it a global leader in the plastic footwear market.

Mormaii

Mormaii was founded 42 years ago by Marco Aurelio Raymundo (Morongo) and has grown into the largest surf apparel and lifestyle brand in South America. The brand name combines its founders' nicknames with Hawaii, reflecting its deep connection to surf culture and beachwear. Mormaii sponsors over 80 athletes including legends, champions, and record holders in surfing, swimming, and diving.

The company produces thousands of unique products ranging from wetsuits and boards to yoga mats, sunglasses, and sandals. In 2024, Mormaii partnered with Yamamoto, creators of the world's finest neoprene, to bring innovative zipperless wetsuits to market using limestone-based neoprene that is thinner, more flexible, and warmer than petroleum-based alternatives. The brand's focus on sustainable materials and high-performance products has established it as a leader in Brazilian fashion brands for men and women who embrace active lifestyles.

Ellus

Ellus, meaning "link chain" in Portuguese, was founded in 1972 by Nelson Alvarenga and has become the leading brand in Brazil's premium jeanswear market. The São Paulo-based company prides itself on shared creativity and has grown from customized embroidered t-shirts into an underground fashion group that sponsors young Brazilian designers. Ellus introduced stone-washed jeans to Brazil in 1981 and has maintained its cutting-edge approach to fashion.

The brand's design philosophy, as stated by founder Nelson Alvarenga, maintains that "a collection is made up of 50% clothing and 50% emotion," manifested in their sexy and adventurous designs. Ellus has featured top international models in their advertising campaigns, including Cindy Crawford in 1989, followed by Milla Jovovich, Kate Moss, and Alek Wek throughout the 1990s. The brand operates internationally with shops in Japan, the United Arab Emirates, Switzerland, Chile, and Angola.

Agua de Coco

Agua de Coco was founded in 1985 by stylist Liana Thomaz in Fortaleza, Ceará, with the objective of launching a beachwear brand of unquestionable quality. The company has grown from humble beginnings with just a sewing machine and seamstress to operating a 7,500 square meter industrial park employing over 500 people. The brand produces 40,000 articles monthly in swimwear, fitness models, and accessories.

Agua de Coco maintains a strong retail presence with over 400 multibrand stores and 15 self-owned shops throughout Brazil, while also expanding internationally to countries including the USA, Canada, Spain, France, Germany, Italy, Portugal, Japan, Australia, and various Caribbean nations. The brand offers a wide range of products including bikinis, regular bathing suits, cover-ups, bags, and accessories for women, plus bathing suits and shorts for men. Their luxury concept extends to sandals and flip-flops designed to complement their sophisticated swimwear collections.

Conclusion

Brazilian clothing brands have transformed from local enterprises into global fashion forces, with the country's apparel market demonstrating consistent growth and international recognition. These brands successfully blend traditional Brazilian craftsmanship with modern design sensibilities, creating products that appeal to both domestic and international markets. The diversity of these brands—from luxury fashion houses to sustainable beachwear specialists—reflects Brazil's rich cultural heritage and innovative spirit in the fashion industry. Whether you're looking for Brazilian clothing brands, affordable options or high-end luxury pieces, these companies represent the best of Brazilian creativity and quality craftsmanship that continues to influence global fashion trends.

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