Start selling with AliDrop today

Ever feel like your Shopify store looks just like everyone else’s? That little line—“Powered by Shopify”—in your footer might be the reason. It’s a small detail, but it can make your store seem generic and less trustworthy. If you want your brand to shine and look truly professional, removing the Powered by Shopify message is the first step. You’re not alone—thousands of store owners search every month for “how to remove powered by Shopify,” and for good reason. In this guide, I’ll walk you through every method, from easy no-code fixes to advanced theme code edits, so you can take full control of your store’s branding. Ready to give your site a polished, custom look? Let’s dive in and make your store stand out!

What is "Powered by Shopify" and Why is It There?

If you scroll down to the bottom of most new Shopify stores, you’ll spot the “Powered by Shopify” message in the footer. This little line is more than just text—it’s Shopify’s way of letting the world know your store runs on their platform.

For many, it serves as a stamp of approval or a sign that the site is built on a trusted eCommerce platform. But for store owners who want their brand to take center stage, this default tagline can feel out of place. If you’re thinking of removing “Powered by Shopify,” you’re definitely not alone.

Let’s break down what this footer tagline really means—and whether you actually need to keep it.

Meaning and Purpose of the Footer Tagline

The “Powered by Shopify” text is essentially a subtle form of advertising for Shopify. It’s automatically included in every store that uses Shopify’s themes and serves to let visitors know your site is built on Shopify.

For new shoppers, this can sometimes instill a sense of trust—especially if they recognize the platform. But for Shopify, it’s also a smart marketing move. With over 2.06 million merchants using Shopify as of 2025, that’s a lot of free visibility across the internet.

However, while this benefits Shopify, it doesn’t do much for your brand’s identity. Many store owners find it distracting or out of alignment with their brand’s voice and aesthetics. That’s why removing it can be a step toward creating a more professional and personalized storefront.

Is It Mandatory to Display "Powered by Shopify"?

No, you are not required to display the “Powered by Shopify” text on your store’s footer.

Although Shopify adds it by default, there’s no restriction or penalty for removing it. You have full freedom to edit your footer and align it with your brand’s voice. In fact, many successful stores remove the tagline early on in the customization process.

You can replace it with:

• A personalized message
• Legal or policy links
• Or even leave it blank for a cleaner look

Removing this line not only enhances your brand professionalism but also helps improve your site’s SEO and customer perception.

Why Remove "Powered by Shopify" from Your Store?

If you want your online store to appear unique and professional, removing the “Powered by Shopify” tag is a smart and strategic move. Many store owners choose to eliminate this default footer text to amplify their branding and build stronger trust with visitors. Here’s why this seemingly small change can have a big impact on your business.

Branding and Professionalism

Your brand deserves the spotlight—not Shopify’s.

When you remove “Powered by Shopify” from your footer, your store instantly feels more tailored, polished, and premium. Customers are more likely to engage with brands that look independent and thoughtfully curated.

• A clean, custom footer helps your store stand out
• You can add your own tagline, navigation links, or legal disclaimers
• Stores with distinct branding enjoy higher engagement and repeat visits

Customizing your Shopify footer also helps present your site as more trustworthy and professional, which is critical when building customer loyalty.

SEO and User Trust Benefits

Removing Shopify’s default branding does more than improve appearance—it can help with SEO and credibility too.

• Search engines favor original content, even in your footer
• Customizing footer text adds authenticity to your site
• It may positively impact your SEO rankings over time

Additionally, trust is everything in eCommerce. Online shoppers said they feel more confident buying from stores that feature custom branding over generic platform labels. By removing “Powered by Shopify,” you’re sending a clear message: your store is established, serious, and built with care.

When Should You Keep or Replace It?

There are situations where keeping or replacing the tagline might make sense—especially if you're just starting out.

• New store owners might keep it briefly to show credibility
• You can also replace it with a custom message like:
  
  • “Designed by [Your Brand]”
  • A link to your About Us page
  • Social icons or secure payment badges for added trust

As your store grows, though, removing “Powered by Shopify” becomes more important. It helps shift attention fully to your brand, supports a seamless user experience, and strengthens your position as a professional online retailer.

Methods to Remove "Powered by Shopify" from Your Store

If you want your store to feel unique, polished, and brand-focused, removing the “Powered by Shopify” footer is a great first step. Luckily, it’s easier than you might think. You have two primary ways to do it:

1. Without any coding using the Theme Content settings
2. By editing the theme code for deeper customization

Both methods help you take full control of your store’s branding. Let’s walk through each option in detail so you can choose the best one for your needs.

Method 1: Remove via Theme Content (No Coding Needed)

This is the quickest and easiest method, perfect for store owners who aren’t familiar with code. Shopify allows you to remove the branding through the “Edit default theme content” section in your admin dashboard or mobile app.

Step-by-Step Guide for Desktop

1. Log in to your Shopify admin
2. Go to Online Store > Themes

3. Find your current theme and click the three dots (⋯) next to it
4. Select Edit default theme content

5. In the search bar, type “powered”

6. Locate the fields labeled:
   
   • Powered by Shopify
   • Powered by Shopify HTML (for password-protected stores)

7. In each field, enter a single space (this removes the default text)
8. Click Save to apply changes

Step-by-Step Guide for Mobile (iPhone & Android)

1. Open the Shopify app and tap the menu icon
2. Under Sales channels, tap Online Store
3. Tap Manage all themes
4. Select your theme, tap the three dots (⋯), then choose Edit default theme content
5. Search for “powered”
6. In both fields, enter a single space to remove the branding
7. Tap Save (or tap the checkmark on Android)

This method works for most Shopify themes and removes the tagline from both your store footer and the password page.

Method 2: Remove by Editing Theme Code

If the text still appears after using the first method, or if you want more control, you can edit your theme’s code to remove the “Powered by Shopify” text manually. It’s a straightforward process—just follow the steps carefully.

Accessing the Code Editor

1. From your Shopify admin, go to Online Store > Themes

2. Click the three dots (⋯) next to your active theme
3. Select Edit code

Editing footer.liquid and password.liquid Files

1. In the left sidebar, open the Sections folder
2. Click on the **footer.liquid** file
3. Use Ctrl+F (Windows) or Cmd+F (Mac) to search for:
   {{ powered_by_link }}

4. Delete the entire line containing that snippet

For the password page:

1. Navigate to the Layout folder
2. Open **password.liquid**
3. Search for:
   {{ 'general.password_page.powered_by_shopify_html' | t: shopify: shopify }}
4. Delete this line as well

Saving and Verifying Changes

• Click Save after making edits
• Preview your store to ensure the “Powered by Shopify” message is completely removed from both the main footer and the password page

Additional Tips

• Popular themes like Dawn, Debut, or Brooklyn may include a toggle option in the theme customizer to disable this text—check there first for a no-code solution
• Always back up your theme before making code changes to avoid any issues

What to Put in Your Shopify Footer Instead?

Once you remove the “Powered by Shopify” tag, your footer becomes a valuable space for branding, trust-building, and navigation. A well-designed footer doesn’t just enhance your store’s appearance—it helps customers find key information, strengthens your brand identity, and gives your site a more professional feel.

Here’s what you can add to your Shopify footer to make the most of that space.

Custom Text and Branding Ideas

Your footer is the perfect place to reinforce your brand message. Consider adding a short, impactful tagline, your store’s mission statement, or even a welcoming note for your customers. Many successful brands also include a simple “Designed by [Your Brand]” or copyright notice.

These subtle additions make your store feel more personalized and polished. Keep the text clear and concise so it's easy for visitors to remember and associate with your brand.

Adding Social Links and Legal Information

Including social media links in your footer allows customers to connect with your brand on other platforms. This is a widely used trust signal, with a majority of eCommerce sites now featuring social icons in their footers. Add links to your Instagram, Facebook, Twitter, or any platform where your business is active.

You should also include important legal links to build credibility and ensure compliance with online regulations. These typically include:

• Privacy Policy
• Terms of Service
• Return and Refund Policy

These pages help protect your business and assure visitors that your store operates transparently.

Linking to Your Own Pages

Your footer is also a great place to create a simple navigation menu for quick access to important pages. Useful links might include:

• Homepage
• About Us
• Contact Page
• Frequently Asked Questions (FAQs)
• Popular Product Collections or Categories

Organize these links in a clean, structured way so customers can quickly find what they need. You can also include a newsletter signup form in the footer to help grow your email list and keep your audience engaged.

Troubleshooting and FAQs

When removing the “Powered by Shopify” tag or customizing your footer, you might run into a few unexpected issues. Here are answers and fixes to the most common problems store owners face.

Why Doesn’t the "Powered by Shopify" Tag Disappear?

If the tag is still visible after editing your theme content, it’s likely because your theme uses custom code. In such cases, you'll need to:

• Check and edit the footer.liquid file directly
• Ensure you save your changes and refresh your site
• Clear your browser cache or any third-party app cache (such as page speed boosters or theme editors) to reflect the updates

Some older or heavily customized themes may override the admin settings, so direct code editing is your safest option.

Can You Replace It with Custom Text or Links?

Yes, you can replace the “Powered by Shopify” message with:

• A branded message like “Designed by [Your Brand]”
• A link to your About, Contact, or Privacy Policy page
• A trust signal like “Secure Payments by [Payment Provider]”

Most themes allow this through the theme editor. For full control, go into the footer.liquid file and add your custom text or HTML code.

Is It Allowed to Remove Shopify Branding?

Absolutely. Shopify gives you the freedom to remove or modify its footer branding. There are:

• No penalties for changing or removing the text
• No impact on store functionality or performance

In fact, many merchants do this as part of their initial branding setup. Just make sure that any replacement content complies with Shopify’s terms of service and local regulations for online businesses.

Theme-Specific Instructions (Dawn, Brooklyn, Motion, etc.)

Each Shopify theme may handle the footer section differently:

• Dawn Theme: You can customize the footer layout, spacing, and colors directly in the theme editor without touching code
• Brooklyn and Motion Themes: These allow for customization, but advanced edits (like removing or replacing the branding) may require tweaking the code

To avoid mistakes:

• Check your theme’s documentation
• Refer to the Shopify Help Center or community forums for theme-specific instructions
• Always duplicate your theme as a backup before making code changes

Additional Tips for a Professional Shopify Footer

A well-designed footer is more than just the bottom section of your website—it’s your final opportunity to make a strong impression, build trust, and support your store’s SEO. If you’ve removed the “Powered by Shopify” tag, now’s the time to take your footer to the next level. These tips will help you create a polished, effective footer that elevates your brand.

Optimizing Your Footer for SEO

Your footer can play a crucial role in improving your site’s search engine visibility. Here’s how to optimize it effectively:

• Include internal links to key pages like About Us, Contact, FAQs, and your top product collections
• Use relevant keywords naturally, but avoid keyword stuffing
• If you have a physical location, add your business address and contact information to improve local SEO
• Ensure all icons or images have descriptive alt text for better search engine indexing
• Keep the content concise and focused so your footer doesn’t appear cluttered or spammy

A clean, keyword-optimized footer can support your site's crawlability and help search engines better understand your site’s structure.

Best Practices for Footer Design

Good design is essential for a footer that looks trustworthy and user-friendly. Follow these best practices:

• Group related links under clear, simple headings
• Use a single, prominent call-to-action, such as a newsletter signup or special discount
• Maintain adequate spacing between elements for readability on all devices
• Add social media icons, payment method badges, and trust signals like security seals to build credibility
• Ensure your footer design aligns with your store’s overall branding for a cohesive appearance

A streamlined, well-organized footer not only looks professional but also improves usability.

Common Mistakes to Avoid

Avoid these common errors to keep your footer functional and effective:

• Don’t overload it with too many links or irrelevant information
• Avoid tiny fonts or low-contrast colors that reduce readability
• Ensure all footer links are up to date and functioning correctly
• Don’t forget to include essential legal links like Privacy Policy and Terms of Service
• Always test your footer on mobile devices, since over 60% of users shop via smartphones

An overcrowded or broken footer can hurt your SEO, reduce trust, and frustrate visitors—so regular checks are important.

Conclusion

Removing the “Powered by Shopify” footer is a simple yet powerful way to boost your store’s professional appearance and strengthen your brand identity. Whether you choose to remove it via theme content or by editing the code, taking control of your Shopify footer customization helps you create a unique, trustworthy shopping experience. Remember to replace the default text with your own branding, useful links, or social icons to enhance SEO and user engagement. By following this complete guide, you can confidently remove Powered by Shopify and make your store stand out in 2025 and beyond.