The United Kingdom's fashion industry represents one of the most powerful economic forces in the global apparel market, with the UK fashion market projected to reach £85.85 billion in revenue by 2024. Fashion brands in UK continue to shape international trends while maintaining their distinctive British heritage and innovative design approaches. The UK apparel market stands as the third-largest globally, trailing only the United States and China, with British consumers spending an average of £1,260 annually on clothing. We’ll be covering the top fashion brands in UK and see how they’re faring below.
Top Fashion Brands in UK
These fashion brands collectively contribute over £21 billion directly to the UK economy. These are the top fashion brands in UK:
1. Burberry
Burberry stands as Britain's most iconic luxury fashion house, generating approximately £2.97 billion in worldwide revenue during 2024. The brand maintains exceptional recognition among UK consumers, with 90% brand awareness in the luxury fashion sector and 25% of luxury fashion users actively purchasing Burberry products.
Founded in 1856, Burberry continues to lead British luxury fashion through its signature trench coats and distinctive check pattern. The company operates around 475 stores globally and employs approximately 97,710 people worldwide, positioning itself as the only British brand in the top 10 most valuable luxury brands globally.
2. Marks & Spencer
Marks & Spencer achieved remarkable growth in 2024, with revenue reaching £11.9 billion, representing a 9.9% increase compared to the previous year. The retailer's clothing and home sales surged by 11.5%, while food sales grew by 8.7%, demonstrating the brand's strong performance across multiple categories.
With 5 million monthly brand searches and over 8 million social media followers, Marks & Spencer ranks as the second most prominent brand in the UK clothing sector. The company's commitment to delivering high-quality products and exceptional customer service has been instrumental in achieving these outstanding results.
3. H&M
H&M maintains strong market presence in the UK with 92% brand awareness among fashion store customers and 33% usage share. The Swedish retailer's global net sales reached approximately 234 billion Swedish kronor in 2024, with the UK ranking among the top three markets for the company.
The brand operates roughly 4,253 stores worldwide and employs approximately 97,710 people. H&M's focus on sustainability and fast fashion continues to resonate with UK consumers, achieving a 26% buzz rate among fashion store customers who heard about the brand through media and advertising.
4. Primark
Primark reported impressive growth in 2024, with sales increasing 6% from £9.00 billion in 2023 to £9.44 billion. The retailer's adjusted operating profit saw a remarkable 51% increase from £735 million to £1.1 billion, with an operating margin of 11.7%.
Operating 451 stores across 17 different markets, Primark maintained a 6.7% market share in the UK while expanding internationally. The company's success stems from strong performance in key growth markets including the US, France, Spain, Italy, and Central and Eastern Europe.
5. Next
Next demonstrated exceptional performance in 2024, with total group sales rising 8.2% to £6.321 billion and group profit before tax increasing 10.1% to £1.011 billion. The retailer's full-price sales rose 5.8%, while profit after tax grew 8.5% to £761 million.
The company's international growth strategy proved particularly successful, with sales via international Next websites rising 14% for the signature brand and 28% for wholly-owned brands and licenses. Next continues to upgrade its full-year guidance, expecting 5% growth rather than the previously projected 3.5%.
6. ASOS
ASOS completed its transformation strategy in 2024, achieving adjusted EBITDA of £80.1 million at the top end of consensus expectations and £37.7 million free cash flow, representing a £250.7 million improvement year-on-year. The company successfully reduced inventory by approximately 50% since 2022 to £520 million through disciplined stock management.
Despite revenue declining 16% year-on-year to £2.896 billion, ASOS improved its unit economics with variable contribution per order increasing 28% compared to 2022. The brand maintains 84% brand awareness among UK fashion online shop users and 22% usage share.
7. Alexander McQueen
Alexander McQueen stands among the UK's most prestigious luxury fashion houses, known for dramatic and innovative designs that unite Gothic aesthetics with exceptional tailoring techniques. The brand has successfully transformed from a niche label to a key player in the luxury goods sector.
As part of the Gucci Group, Alexander McQueen contributes to a division that generated recurring operating income exceeding 33 million euros. The brand continues to push boundaries in high fashion through extravagant runway performances and innovative design concepts.
8. Stella McCartney
Stella McCartney's revenue declined to £22 million in 2023 from £40 million in the previous year, as the company underwent a transformation plan aimed at long-term revenue growth. Despite financial challenges, the brand maintains its position as a pioneer in sustainable luxury fashion.
The company's Winter 2024 show achieved the highest viewership for a Stella McCartney show to date, with an estimated media impact value of £2.4 million during show week. Stella McCartney continues to lead sustainability initiatives in fashion, crafting collections from 90% conscious materials.
9. Victoria Beckham
Victoria Beckham Ltd achieved remarkable growth in 2023, with total revenues rising 52% to £89.1 million and adjusted EBITDA increasing 800% from £0.2 million to £1.8 million. The company's gross margin improved from 68.5% to 71.6%, while operating losses narrowed significantly.
The brand saw strong performance across all three channels: wholesale, online, and its flagship Mayfair store. Victoria Beckham's belts became the fastest-growing category, with demand increasing 13-fold year-on-year, while beauty revenues expanded through new product launches.
10. TK Maxx
TK Maxx achieved record-breaking performance in 2024, with sales surpassing the £4 billion mark for the first time, reaching £4.03 billion. Turnover climbed 3.6% over the year, while like-for-like sales increased 3.0% to £2.67 billion, driven primarily by increased customer footfall.
The retailer expanded its presence by opening five new stores, including both TK Maxx and sister Homesense locations, bringing the total to 432 stores. This growth reflects the company's successful discount retail model and strong appeal to value-conscious consumers.
Conclusion
The UK fashion industry continues to demonstrate remarkable resilience and growth, with fashion brands in UK generating substantial economic value while maintaining their global influence. You can see how these brands contribute to the UK's position as the third-largest apparel market worldwide, with projected revenues exceeding £85 billion in 2024.
