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Customer reviews are one of the most powerful tools in establishing trust and driving sales for online businesses. Trustpilot has long been a go-to platform for collecting reviews, but it’s not the only option available. There are several other platforms that offer unique features, better pricing structures, and advanced functionalities that can suit different business needs.

In this comprehensive guide, we explore the top 7 Trustpilot alternatives for businesses in 2025. Whether you're an e-commerce store, a service provider, or a SaaS company, these platforms will help you collect valuable customer feedback and increase your online credibility. We'll dive deep into their key features, pricing, pros and cons, and why each one could be the perfect fit for your business.

Quick Overview of the Top 7 Trustpilot Alternatives

Here’s a quick overview of the alternatives we’ll cover:

• Reviews.io – Best for businesses looking for flexibility and Google integration. Offers multi-channel review collection and customizable widgets.
• Yotpo – Ideal for e-commerce businesses seeking an all-in-one marketing platform with reviews, loyalty programs, and social proof.
• Bazaarvoice – Enterprise-level platform that specializes in review syndication across major retail sites. Great for businesses with larger audiences.
• Feefo – Focuses on verified buyer reviews and integrates seamlessly with Google Seller Ratings for better visibility in search ads.
• ResellerRatings – Tailored for online retailers, helps boost visibility on Google and other platforms through customer reviews and Q&A.
• Stamped.io – A budget-friendly, Shopify-centric platform for automated review collection and integration with loyalty programs.
• Loox – Focuses on photo and video reviews, making it a great option for businesses that rely heavily on visual social proof.
  
  

Let’s take a closer look at each alternative.

7 Best Trustpilot Alternatives to Build Your Business’s Reputation

While Trustpilot is a popular platform, there are several strong alternatives that offer unique features, pricing, and benefits tailored to different business needs. Whether you're a small business or an enterprise, these platforms can help you gather authentic feedback, improve customer trust, and boost conversions. 

Here's a look at the 7 best Trustpilot alternatives to consider for your business in 2025.

1. Reviews.io: Best for Flexibility and Customization

Reviews.io  is an ideal solution for businesses looking for customization and flexibility in their review collection. It allows companies to gather reviews via email, SMS, or in-app notifications, giving you the power to choose the collection method that works best for your audience.

Key Features

• Multi-Channel Review Collection: Collect feedback through email, SMS, or in-app prompts, ensuring high response rates and customer engagement.
• Google Seller Ratings Integration: Automatically pushes reviews to Google Seller Ratings, displaying your ratings on Google Ads for better visibility.
• Customizable Review Widgets: Offers a wide variety of widgets that can be customized to match your brand’s look and feel.
• Real-Time Analytics: Get detailed insights into review trends, customer satisfaction, and performance metrics.

Pricing

Reviews.io’s plans start at $29/month, with higher tiers available based on the number of review invites and features needed. They also offer a free trial to get started.

Pros

• Highly Customizable: Allows you to tailor review requests and widgets to align with your brand.
• Google Integration: Seamlessly integrates with Google Seller Ratings, giving you enhanced visibility in Google Ads and search results.
• Flexible Review Collection Methods: Gather reviews via SMS, email, or in-app notifications, which suits different customer preferences.

Cons

• No Free Plan: Unlike Trustpilot, Reviews.io doesn’t offer a permanent free plan, though their paid plans are reasonably priced.
• Limited Public Exposure: Reviews are primarily displayed on your site, not on a public-facing platform, meaning you’ll need to drive traffic to see the reviews.

Why it’s Ideal for Your Business

Reviews.io is perfect if you need flexibility in how you collect and display reviews. Its integration with Google Seller Ratings helps your ratings show up in Google ads, which can improve your paid advertising results. It’s ideal for businesses that want more control over the review process and want to customize their review collection strategies.

2. Yotpo: Best for E-Commerce Marketing Integration

Yotpo is an all-in-one e-commerce marketing platform that includes reviews, ratings, loyalty programs, referrals, and social proof features. It’s a great choice for businesses looking to integrate customer reviews into their entire marketing strategy.

Key Features

• Product and Site Reviews: Collect both product-specific and overall site reviews to give customers a comprehensive view of your business.
• Loyalty and Referral Programs: Yotpo includes loyalty and referral program features, so customers can earn rewards for leaving reviews or referring friends.
• Google Integration: Push your product reviews directly to Google Shopping, enhancing your visibility in search results.
• Advanced Analytics: Yotpo’s analytics dashboard provides insights into customer sentiment, product performance, and review trends.

Pricing

Yotpo offers a free plan with limited features, but businesses typically move to paid plans for more advanced functionality. Paid plans start at $29/month, with custom pricing for enterprise-level businesses.

Pros

• Comprehensive Marketing Platform: Yotpo is not just a review platform; it’s an all-in-one e-commerce marketing solution that integrates reviews with loyalty, referrals, and more.
• Visual Reviews: Yotpo supports photo and video reviews, allowing customers to share their experience through images, which increases trust and conversions.
• Google Seller Ratings Integration: Similar to Reviews.io, Yotpo integrates with Google Seller Ratings to enhance your visibility on Google.

Cons

• Pricing for Small Businesses: Yotpo’s pricing can be expensive for smaller businesses, especially if you require advanced features.
• Learning Curve: With its comprehensive feature set, Yotpo can be a bit overwhelming for new users, requiring time to set up and optimize.

Why it’s Ideal for Your Business

If you run an e-commerce business and are looking for a comprehensive platform to manage reviews and integrate them with loyalty and referral programs, Yotpo is a great choice. Its multi-channel approach to customer feedback, combined with social proof tools like photos and videos, makes it a powerful marketing asset for growing your online presence.

3. Bazaarvoice: Best for Large-Scale Businesses and Review Syndication

Bazaarvoice is an enterprise-grade platform that specializes in user-generated content (UGC) and review syndication across a network of major retail sites. It’s perfect for businesses that want to distribute customer reviews to a larger audience beyond their website.

Key Features

• Review Syndication: Bazaarvoice syndicates your reviews across a network of retail partners, including Amazon, Walmart, and Best Buy.
• Multimedia Reviews: It supports photo, video, and text reviews, giving businesses a rich content library of customer-generated media.
• Advanced Analytics: Bazaarvoice provides in-depth insights into customer sentiment, product issues, and review trends, which helps improve your offerings.
• Influencer Engagement: Leverage the Influenster community to generate reviews from influencers and active product testers.

Pricing

Bazaarvoice operates on a custom pricing model, making it best suited for medium to large businesses. Prices can range from a few thousand dollars per year depending on the features and scale of the business.

Pros

• Enterprise-Grade Features: Bazaarvoice offers robust features like syndication and multimedia reviews, ideal for large businesses with significant review volume.
• Syndicates Reviews Across Multiple Channels: Reviews collected on your website can be syndicated across major retail platforms, increasing visibility.
• Comprehensive UGC Management: The platform allows businesses to manage not only reviews but also Q&A and photos/videos, helping to build a richer customer experience.

Cons

• Pricing for Small Businesses: Due to its enterprise-level features, Bazaarvoice is often considered too expensive for small businesses or startups.
• Complex Setup: The platform can be difficult to set up, especially for businesses without a dedicated technical team.

Why it’s Ideal for Your Business

Bazaarvoice is perfect for large-scale businesses that want to syndicate reviews across multiple channels. If you have a strong presence on Amazon, Walmart, or other retail sites, Bazaarvoice ensures that your reviews appear on those platforms, increasing visibility and trust.

4. Feefo: Best for Verified-Buyer Reviews

Feefo focuses on verified-buyer reviews, ensuring that only genuine customers leave feedback. It’s a platform designed to help businesses collect high-quality, authentic reviews that improve trust and credibility.

Key Features

• Verified Buyer Reviews: Feefo ensures that only verified customers can leave reviews, eliminating the risk of fake or biased feedback.
• Google Seller Ratings: Feefo integrates with Google Seller Ratings, allowing your reviews to appear on Google Shopping and search ads.
• Custom Review Invitations: You can send personalized review invitations via email or SMS, increasing engagement.
• Review Analytics: Feefo provides insights into customer sentiment and performance trends to help you improve your products and services.

Pricing

Feefo’s pricing is based on usage and varies depending on the number of reviews you collect. For small businesses, plans start at approximately £300/month.

Pros

• Authentic Reviews: Feefo’s verified-buyer system ensures that only genuine feedback is collected, which enhances trust with your customers.
• Google Seller Ratings Integration: Just like Trustpilot, Feefo integrates with Google Seller Ratings, improving your visibility in paid search results.
• Customizable Review Requests: You can tailor your review invitations to suit your customer base and improve engagement.

Cons

• Expensive for Small Businesses: Feefo’s pricing can be high for small businesses, especially those just starting out.
• Limited Free Features: Feefo doesn’t offer a free plan, so businesses need to commit to a paid subscription from the start.

Why it’s Ideal for Your Business

Feefo is great for businesses that want authentic, verified reviews. If building trust with your customers is your primary goal, Feefo’s verified-buyer approach will help ensure that your reviews are genuine. The platform’s integration with Google Seller Ratings also means that your reviews will show up in Google Shopping and search ads, boosting visibility.

5. ResellerRatings: Best for Online Retailers

ResellerRatings is a review platform designed specifically for online retailers. It focuses on product and seller ratings, helping businesses improve customer trust and attract more buyers.

Key Features

• Product and Seller Ratings: Collect reviews for both your products and overall customer service, allowing you to showcase both aspects of your business.
• Google Integration: Push reviews directly to Google Shopping and ads, enhancing your visibility in search results.
• Q&A Section: ResellerRatings allows you to add a Q&A section to product pages, helping customers get answers to common questions.
• Customizable Review Widgets: Display reviews in customizable widgets on your site.

Pricing

ResellerRatings offers a custom pricing model based on the size of your business. It is typically more affordable than enterprise platforms like Bazaarvoice but still requires a monthly subscription.

Pros

• Tailored for Retailers: ResellerRatings is designed specifically for online retailers, making it an excellent option for businesses looking to improve customer trust.
• Google Integration: Reviews can be displayed directly in Google Shopping ads, improving CTR and conversion rates.
• Q&A Feature: The Q&A section allows customers to ask questions about products, which can drive further engagement and trust.

Cons

• Less Feature-Rich Than Alternatives: While ResellerRatings is great for collecting reviews, it lacks some of the advanced features offered by platforms like Yotpo and Bazaarvoice.
• Pricing for Small Businesses: While more affordable than some alternatives, ResellerRatings may still be too costly for very small businesses.

Why it’s Ideal for Your Business

If you're an online retailer, ResellerRatings provides a simple, effective way to collect and display product reviews. Its Google integration ensures your ratings appear in search results, boosting visibility. The Q&A feature also encourages customer engagement, making it ideal for businesses looking to improve transparency and build trust.

6. Stamped.io: Best for Shopify Stores on a Budget

Stamped.io is a popular review and loyalty program platform designed specifically for Shopify stores. It’s known for its affordable pricing and easy integration with Shopify, making it a go-to choice for small to medium-sized businesses. Stamped.io not only allows businesses to collect reviews but also helps them build customer loyalty through reward programs.

Key Features

• Automated Review Requests: Stamped.io automatically sends review requests via email and SMS, helping businesses collect feedback without manual intervention.
• Photo and Video Reviews: Customers can submit photos and videos along with their reviews, which helps create more authentic and trustworthy content.
• Loyalty and Rewards Programs: With Stamped.io, you can implement loyalty programs, rewarding customers with points for actions such as leaving reviews or referring friends.
• Google Integration: Reviews can be synced with Google Seller Ratings, boosting visibility in Google search ads and shopping results.
• Customizable Widgets: Display reviews in customizable widgets, making it easy to showcase social proof on your website.

Pricing

Stamped.io offers a free plan with basic features. Paid plans start at $23/month, which unlocks additional features such as photo and video reviews, loyalty programs, and advanced analytics. Pricing scales with the number of orders your store receives.

Pros

• Affordable Pricing: Stamped.io is an excellent choice for budget-conscious businesses. Its free plan offers basic review features, and the paid plans are reasonably priced for small to medium-sized businesses.
• Shopify Integration: Stamped.io seamlessly integrates with Shopify, making it easy for store owners to set up and start collecting reviews without technical expertise.
• Loyalty Program Integration: Stamped.io’s built-in loyalty program helps businesses reward customers for their engagement, fostering repeat business and customer retention.
• Visual Reviews: The ability to collect photo and video reviews makes it ideal for businesses that want to show authentic customer experiences, particularly in industries like fashion, beauty, or home decor.

Cons

• Limited Free Plan: While the free plan offers basic functionality, it lacks advanced features such as loyalty programs and the ability to collect video reviews, which may be limiting as your store grows.
• Shopify-Centric: Stamped.io is primarily built for Shopify stores. While it does support other platforms, the best experience is on Shopify, which could be a drawback for businesses on other e-commerce platforms like WooCommerce or BigCommerce.

Why it’s Ideal for Your Business

If you’re running a Shopify store, Stamped.io is one of the most cost-effective solutions for collecting reviews and building customer loyalty. Its simple setup and affordable pricing make it an excellent choice for small to medium-sized businesses. Stamped.io’s loyalty programs and visual reviews also make it a great tool for building customer trust and improving conversion rates. For businesses on a budget looking to scale, Stamped.io offers a great combination of features and value.

7. Loox: Best for Visual Social Proof

Loox is a visual review platform designed to collect photo and video reviews from customers. It’s especially popular with Shopify stores and is ideal for businesses that rely on visual content to build trust and showcase their products. Loox helps businesses turn their customer feedback into engaging, visual social proof that boosts conversions and encourages purchases.

Key Features

• Photo and Video Reviews: Loox allows customers to submit photo and video reviews, which are displayed in an attractive grid layout on product pages.
• Review Requests and Reminders: Loox sends automated review requests via email and SMS after a customer makes a purchase. You can also send reminders to encourage review submissions.
• Referral Program: Loox includes a referral program that allows customers to refer friends in exchange for rewards, helping to drive more traffic and sales to your store.
• Google Integration: Reviews collected by Loox can be pushed to Google Seller Ratings, ensuring that your store’s ratings appear on Google search ads and shopping results.
• Customizable Widgets: Loox offers a variety of customizable widgets to display your reviews on product pages, homepages, and even in marketing emails.

Pricing

Loox offers a free trial, but paid plans start at $12.99/month. The Basic Plan includes all the core review collection features, while higher-tier plans unlock additional features such as photo and video reviews and Google Shopping integration.

Pros

• Visual Focus: Loox’s focus on photo and video reviews makes it a powerful tool for e-commerce businesses that want to showcase real-life product experiences through customer-generated content.
• Simple Setup for Shopify Stores: Loox integrates seamlessly with Shopify, allowing store owners to start collecting reviews quickly without needing any technical expertise.
• Referral Program: Loox includes a built-in referral program, which helps businesses incentivize customers to share reviews and refer friends, driving more traffic to your store.
• Affordable Pricing: With plans starting at $12.99/month, Loox is a budget-friendly solution for businesses looking to integrate visual social proof into their store without breaking the bank.

Cons

• Shopify-Centric: Loox is primarily built for Shopify stores, and while it does support other platforms, the best experience is on Shopify. This may limit its appeal for businesses on other platforms.
• Limited Free Plan: Loox does not offer a fully free plan, so even small businesses need to upgrade to a paid plan to access key features like photo reviews.

Why it’s Ideal for Your Business

Loox is perfect for businesses that want to showcase visual social proof through photo and video reviews. If your business relies on product aesthetics or you’re in an industry where customer images can drive sales (such as fashion, beauty, or home decor), Loox is a great choice. It integrates easily with Shopify, making it ideal for users already on that platform. Loox also offers affordable pricing, making it a cost-effective option for businesses looking to enhance their social proof without a significant investment.

Why Should You Consider Trustpilot Alternatives?

Trustpilot is one of the most recognized platforms for collecting and displaying customer reviews. However, it’s not always the best fit for every business. In fact, many growing brands are now exploring Trustpilot alternatives—and for good reason.

Here’s why you might want to consider switching or adding another review platform:

1. High Pricing for Premium Features

While Trustpilot offers a free plan, most of the advanced features—like automatic review invitations, customizable widgets, and analytics—are locked behind expensive paid tiers. For small to mid-sized businesses, these costs can quickly add up without providing equivalent ROI.

2. Strict Content Policies & Review Removal Complaints

Many businesses have reported that genuine positive reviews are sometimes removed or flagged with little explanation. This creates frustration, especially when negative reviews remain visible—even if they appear fraudulent or irrelevant. Trustpilot’s strict moderation policies can sometimes feel biased or inconsistent.

3. Limited Customization for Widgets and Branding

Trustpilot’s review widgets, while functional, offer limited customization unless you're on a high-tier plan. If your brand values design cohesion and wants fully customized review displays, other platforms offer far more flexibility.

4. Better Integrations with Niche Platforms

Some Trustpilot alternatives offer better native integrations with ecommerce platforms like Shopify, WooCommerce, or BigCommerce, making them more seamless for online stores. Tools like Loox, Judge.me, or Stamped.io are tailored for ecommerce and come with photo review support and UGC features built-in.

5. More Control Over Review Collection

Many alternatives give you greater control over how and when you collect reviews. You can send personalized emails, SMS, or even incentivize reviews (within policy guidelines). This boosts your review collection rate and allows more engagement with happy customers.

6. Improved Customer Support

Some users report that Trustpilot’s customer service can be slow or unhelpful, especially for lower-tier users. Competitors like Yotpo, Judge.me, or Birdeye often provide more responsive support—even on basic plans.

7. Feature-Rich for a Lower Price

Alternatives often offer a more generous set of features at a lower cost. For example, Judge.me includes unlimited review requests, widgets, rich snippets, and integrations in its basic plan—while Trustpilot charges much more for similar functionality.

Conclusion: Choosing the Right Review Platform 

Building customer trust is essential for any business, and customer reviews play a central role in this. While Trustpilot is a widely known platform, the alternatives we’ve explored in this guide—Reviews.io, Yotpo, Bazaarvoice, Feefo, ResellerRatings, Stamped.io, and Loox—each offer unique benefits that can help you collect, manage, and display authentic feedback.

The key is to find a platform that aligns with your business model, growth stage, and budget. Whether you need a simple, cost-effective solution for a small e-commerce store or an enterprise-grade platform for a large-scale retail business, there’s a Trustpilot alternative that fits.As the saying goes, people trust people, and real customer reviews are one of the best ways to build that trust online.